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Fandom's Expanded Ecommerce Capabilities To Offer Genre Entertainment Consumers a Superior Web Retail and Content Outlet
Santa Monica, Calif., January 28, 2000 - Fandom, Inc.(www.fandom.com) the Internet's premier destination for science fiction, fantasy and horror entertainment news, information and merchandise, today announced the acquisition of certain business assets of AnotherUniverse.com, a leading Internet retailer of comics and science fiction related products. The acquisition of AnotherUniverse.com will extend the ecommerce capabilities of the company. Terms of the deal were not disclosed.
Fandom provides science fiction, fantasy and horror entertainment enthusiasts with an online environment that tailors commerce, content, and community to their needs and interests. At the core of the site's activities is fan-generated news and information dedicated to genre entertainment icons. Well-trafficked fan-sites have been acquired and integrated into special sections or "domains" that are maintained by Fandom's "Head Fanatics" who spend considerable time and energy providing fans with exciting forums on topics ranging from Japanese monster movies to superhero comic books.
AnotherUniverse.com is one of the largest online retailers of genre merchandise with nearly one million unique visitors every month. The site combines editorial content with an extensive product line of toys, comic books, and animation items.
"Fandom's acquisition of AnotherUniverse.com is a significant milestone for our company," said Mark Young, CEO and co-founder, Fandom, Inc. "Thus far, we have successfully integrated fifteen of the most popular fan created Web sites into our community and original content offerings. Now, with this latest acquisition we are able to provide the ultimate online shopping experience for our customers. In addition, with AnotherUniverse.com's scalable fulfillment operation located in Manasses, Virginia, Fandom is poised for rapid ecommerce growth."
Following the transaction, Steve Milo, president and founder of AnotherUniverse.com, will join Fandom as Executive Vice President, Merchandise, where he will direct Fandom's merchandising strategies. Young and co-founder Chip Meyers will remain CEO and President, respectively, of Fandom, Inc.
"I am pleased to be joining Fandom," Milo said. "Market demand for science fiction, fantasy and horror entertainment related merchandise and collectibles is at an all time high. I believe the combination of Fandom and AnotherUniverse.com will best serve the fans and consumers of genre entertainment."
"We have been working with AnotherUniverse.com since Fandom's inception and found that the companies have very similar visions," said Chip Meyers, Fandom's president and co-founder. "By combining AnotherUniverse.com's expertise in direct marketing and Internet retailing to the genre community and Fandom's top-notch editorial and community content offerings, we are building a new organization focused on redefining the creation and consumption of genre entertainment on the Internet."
About Fandom, Inc.
Santa Monica, Calif. based Fandom, Inc. operates www.fandom.com, an Internet destination site dedicated to providing science fiction, fantasy and horror enthusiasts with an online environment that tailors commerce, content, and community to their needs and interests. The site currently features an online store specializing in genre merchandise and collectibles as well as news, in-depth articles, fan generated content, surveys and polls, sweepstakes, and contests.
Source: Fandom, Inc.
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